In just a few days, e.l.f. Cosmetics will be at Generation Beauty NYC! We’re SO excited to be part of such an epic beauty expo filled with a host of luxury hair, nail, makeup, and skincare brands.

The brainchild of ipsy and YouTube makeup queen, Michelle Phan, Gen Beauty launched in 2013 and is consistently one of the hottest events for makeup lovers, beauty bloggers.

Any beauty enthusiast over the age of 3 can attend and, believe it or not, there are still a few tickets left!

When and Where?

Generation Beauty NYC is September 17th-18th (aka THIS WEEKEND) at the Brooklyn Cruise Terminal on Pier 12. Tickets are just $179 on Eventbright!

What Brands Will Be There?

We’ll be rocking the floor along with 40+ brands! Here are a few others who will be featured at GenBeauty:

  • NYX
  • Smashbox
  • Luxie
  • Tarte
  • bareMinerals
  • Too Faced
  • Make up Forever
  • NudeStix
  • Skinfix

What To Do At GenBeauty NYC?

1. Meet Beauty Gurus

This year’s stylists include Chrisspy, Desi Perkins, Jaleesa Moses, Kathleen Lights, Promise Phan, Michelle Phan and many, many more. Attendees can see beauty gurus at scheduled Q&As, workshops, and product demos. These are all great ways to pick up the latest beauty tips and interact your favorite stylists.

2. Visit Booths

All the best brands will have booths set up for you to explore, and one of the biggest highlights for most attendees is the amount of FREE deluxe and full-sized makeup samples. Each day of the event, ticket holders receive a complimentary swag bag packed with makeup goodies. Many of the booths even have coupons redeemable for additional freebies. Each attendee is guaranteed to end up with loads of free makeup and makeup tools –some of which haven’t even officially been released yet!

3. Get A Free Beauty Makeover

Even though freebies are fun, each beauty booth has WAY more to offer. Representatives from each company will give complimentary makeovers, color matches, hairdos, and manicures! There are also extra prizes offered (think tote bags and full-sized palettes) for those who participate in Twitter and Instagram posts.

4. Make A Plan Of Attack

When you arrive, take a moment to look at the schedule before wandering around so you don’t miss out on seeing your favorite stylists at a Q&A or workshop! There is so much to see and do, and taking a hot five to ten minutes to plan your first day will help you get the most out of your #Genbeauty experience.

Tips For The Weekend

Remember to carry your smartphone with you! #GenBeauty is VERY active on social media and you may get promo alerts and contests you can enter during the event. Also, always hydrate and bring a few snacks to munch on while you’re hungrily waiting in line. And lastly, don’t hesitate to ask questions! That’s why we’ll all be there. We can’t wait to share our products and knowledge. See you at #GenBeauty NYC!