On December 11th, 2014, e.l.f. was named Beauty Brand of the Year during the WWD 2014 Beauty Inc. Awards! We’re so excited to have been honored with this very prestigious award. Especially, we would like to thank our loyal elfettes, who have certainly helped us grow tremendously over the past few years. You inspire us to create beautiful, accessible products, and we truly thank you for your continued support. Stay tuned for all the exciting things we’ve got in store for 2015. It’s going to be a beautiful year!